Benidorm & Alicante

benidorm alicante

“A tale of two cities”
(Or one town… and one regional capital…)

Two of the most well-known names for travellers across Europe, Benidorm and Alicante are linked in more ways than just the tram network that connects them.

One, infamous in the minds of many, the other, overlooked by most.

Only around 90 minutes from the resorts, set beside the beautiful Mediterranean Sea and boasting 2 blue flag beaches, Benidorm’s setting is extraordinarily beautiful.

Playa de Levante (sun rise beach) Playa de Poniente (sun set beach) and Playa de Mal Pas (the cove that connects the two) are some of the most popular beaches in the entire region.

benidorm beach

Gazing across to the famous Benidorm island (previously home to a colony of peacocks!) the beach setting is both unmistakable and iconic: the backdrop to a million photographs, holidays and memories.

streets of benidorm

Famous for its free cabaret performances, today’s Benidorm is far removed from its former reputation of package holidays and drinking.

Restaurants spill out onto the street on every corner, the surroundings are clean and the atmosphere is welcoming and friendly.

restaurants in benidorm

Many streets throughout the town are named after countries around the world, reflecting the uniquely cosmopolitan nature, welcoming visitors and residents from across the globe – and seeing the population rise by more than 20 times in under a century!

Underpinning and controlling the rapid growth however, is an unique ordinance. Established by the long term mayor, Pedro Zaragoza Orts in 1954, Benidorm is the only town in Spain that requires leisure land for every building, avoiding overcrowding and overdevelopment and ensuring that today, Benidorm has the air of a boutique, upmarket, seaside town far removed from its former reputation.

The Balcón del Mediterráneo

The Balcón del Mediterráneo is perhaps the most famous representation of the town’s elegance and beauty. Set on Benidorm’s Cerro Canfali rock, the balcony is also known as Mirador del Castillo, and was once home to a fortress, which between the 14th and 17th Centuries, served to protect the city against regular pirate raids.

el balcon del mediterraneo

Today it is the most photographed spot in the town and provides a stunning outlook across the bay.


Just 30 minutes away from Benidorm, connected by a tram network that runs at least every 30 minutes, Alicante is, unfortunately, a city that like Malaga in the South, has become overshadowed somewhat in the minds of many international visitors, by the airport that bears its name.

alicante port

It is a wonderful city; from its magnificent port, to its wide boulevards and beautiful squares, Alicante is a place of endless variety, with a history stretching back into antiquity.

The 9th century Santa Bárbara Castle stands at the top of Mount Benacantil overlooking the city and offers extraordinary views across Alicante and the Mediterranean. Lifts run throughout the day, and it’s an experience not to be missed.

The famous boulevard that runs parallel to the beach, the Explanada de España has restaurants along its length, along with market stalls that open late into the evening. Alicante is an easily walkable city, compact and in many parts pedestrianised, with the boulevard separating the port and beach from the old town.

esplanada alicante

Famous for its Paella, Alicante’s restaurants are typically superb, offering not just traditional Valencian cuisine, but, in common with the international nature of Benidorm and the whole region, restaurants from across the world.

BodhiGreen is one of the most highly regarded vegetarian restaurants in the region, whilst the city also has superb Indian and Thai options.

avocado dish

Both Benidorm and Alicante are just an easy drive away from all of the resorts and are perfect for a day out, or a weekend away.

Safe, clean and cosmopolitan, they offer typical Spanish elegance alongside all the facilities and amenities you could wish for and are perfect to explore and enjoy.

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Terms & Conditions

At Lonrah, our aim is to make our terms and conditions as clear and straightforward as possible. If you have any questions or wish to discuss anything, please don’t hesitate to ask, we are always here to help:

Most properties at Lonrah are sold under exclusive instruction. The one to one relationship between us and our vendors is at the heart of our business, and, it’s the way we feel offers the optimum conditions for the best sale of your home and the best return on your investment.

1) As an exclusive listing and to thank you for your confidence in us, Lonrah Resorts Murcia SL (hereafter referred to as Lonrah) offers a discounted sales commission of 4 percent plus IVA (Spanish VAT charged at 21 percent), with a minimum commission of €5950 plus IVA on all exclusive listings.

2) For Multi agency listings, commission is charged at 5 percent plus IVA, with a minimum commission of €6950 plus IVA

3) The applicable commission rate becomes payable on the signing of the reservation/deposit agreement formalising the sale, with payment typically deferred to completion.

4) For properties listed as sole agency instructions with Lonrah, the agreement covers an exclusive period of 24 weeks. During this period, the vendor agrees not to appoint any other estate agent, or to sell or advertise the property privately. Should a sale occur through any other channel, public or private, other than Lonrah, during this period, Lonrah’s commission will be payable at the multi agency rate.

5) At the end of the 24 week period, the vendor may remove the property from sale or elect to appoint other estate agents alongside Lonrah. Should another agent be appointed, or private advertising be undertaken, at the end of the exclusive period, Lonrah’s multi agency rates will automatically apply. If at any point a sale is agreed with a buyer introduced by Lonrah, Lonrah’s commission will be payable.

6) Depending on resort regulations, Lonrah will usually install a For Sale sign at the property. The seller agrees that no other For Sale sign will be erected during the period of sole agency. We understand that some owners will prefer to not have a For Sale board, if this is the case, please let us know.

7) When a sale is agreed, a 10 percent non refundable deposit will typically be paid, usually in two separate instalments, by the purchaser. Should the purchaser withdraw from the sale, Lonrah will retain the deposit, up to the agreed commission amount, for expenses incurred, with any remaining balance paid to the vendor.

8) Should a vendor withdraw from a sale once signing of the reservation/deposit agreement has occurred, in addition to the penalties stated on the agreement under the Spanish Civil Code, Lonrah’s commission will be payable.

9) During the sales process, Lonrah may offer purchasers and vendors financial, mortgage and legal advice, via third parties, including banks and currency exchange companies with the aim of ensuring that both buyer and seller receive the best possible service. In some cases Lonrah may earn a commission from these referrals.


En Lonrah, nuestro objetivo es que nuestros términos y condiciones sean lo más claros y sencillos posible. Si tienes alguna pregunta o deseas comentar algo, no dudes en preguntarnos, siempre estamos aquí para ayudarte:

La mayoría de las propiedades de Lonrah se venden bajo instrucción exclusiva. La relación individual entre nosotros y nuestros vendedores es la esencia de nuestro negocio y, en nuestra opinión, es la forma que ofrece las condiciones óptimas para la mejor venta de tu casa y el mejor rendimiento de tu inversión.

1) Como listado exclusivo y para agradecerte tu confianza en nosotros, Lonrah Resorts Murcia SL (en adelante, Lonrah) ofrece una comisión de venta con descuento del 4 por ciento más IVA (IVA español cargado al 21 por ciento), con una comisión mínima de 5950 euros más IVA en todos los listados exclusivos.

2) Para los anuncios Multiagencia, la comisión es del 5% más IVA, con una comisión mínima de 6950 euros más IVA.

3) La comisión aplicable es pagadera a la firma del contrato de reserva/depósito por el que se formaliza la venta, y el pago suele aplazarse hasta la finalización.

4) Para las propiedades que figuran como instrucciones de agencia única con Lonrah, el acuerdo abarca un periodo exclusivo de 24 semanas. Durante este periodo, el vendedor se compromete a no nombrar a ningún otro agente inmobiliario, ni a vender o anunciar la propiedad de forma privada. Si se produjera una venta a través de cualquier otro canal, público o privado, distinto de Lonrah, durante este periodo, la comisión de Lonrah será pagadera según la tarifa de agencia múltiple.

5) Al final del periodo de 24 semanas, el vendedor puede retirar el inmueble de la venta o designar a otros agentes inmobiliarios junto con Lonrah. Si se designa a otro agente, o se realiza publicidad privada, al final del periodo de exclusividad, se aplicarán automáticamente las tarifas de agencia múltiple de Lonrah. Si en algún momento se acuerda una venta con un comprador presentado por Lonrah, se pagará la comisión de Lonrah.

6) Dependiendo de la normativa del complejo turístico, Lonrah suele instalar un cartel de Se Vende en la propiedad. El vendedor se compromete a no colocar ningún otro cartel de Se Vende durante el periodo de agencia exclusiva. Entendemos que algunos propietarios prefieran no tener un cartel de Se Vende, si éste es el caso, por favor, háznoslo saber.

7) Cuando se acuerda una venta, el comprador suele pagar un depósito no reembolsable del 10%, normalmente en dos plazos separados. En caso de que el comprador desista de la venta, Lonrah retendrá el depósito, hasta el importe de la comisión acordada, para cubrir los gastos ocasionados, y el saldo restante se abonará al vendedor.

8) En caso de que el vendedor desista de la venta una vez firmado el contrato de reserva/depósito, además de las penalizaciones establecidas en el contrato según el Código Civil español, deberá abonarse la comisión de Lonrah.

9) Durante el proceso de venta, Lonrah puede ofrecer a compradores y vendedores asesoramiento financiero, hipotecario y jurídico, a través de terceros, incluidos bancos y empresas de cambio de divisas, con el objetivo de garantizar que tanto el comprador como el vendedor reciban el mejor servicio posible. En algunos casos, Lonrah puede ganar una comisión por estas recomendaciones.